“Don't pretend there's not a problem in America. "We hope that by sharing this film we can serve as a catalyst to inspire action against a … In the same spirit, Nike also launched a unique anti-racism campaign. Nike has taken a stand against racism with a "Don't do it" campaign, a twist on its famous catch phrase, as protests against police brutality spread across the United States. Don’t think you can’t be part of the change. The brand famously known for its campaign encouraging you to get out there and "Just Do It" is flipping the switch and urging people "Don't Do It" in new messaging focused on race. Nike's famous slogan "Just Do It" was subverted by its own Instagram post. The footwear company posted on Friday evening a socially conscious message to its more than 112 million followers.
"For once, Don't Do It,” the text read, playing on Nike’s popular slogan.
Instead of motivating viewers to ‘Just Do It’, the campaign advocates the opposite.
In the video, the brand which has long stood against hatred and inequality, urged audiences to "for once, don't do it", flipping its popular tagline "just do it". Nike has released a special advert with the slogan: “Don’t Do It”. Also on rt.com Just don’t do it: 5 times US sportswear giant Nike came under fire . Accusations of hypocrisy aside, perhaps it wouldn’t be a bad thing if more brands wanted to at least appear to speak out on societal issues.
On Friday evening, Nike posted a text-only video on its social media accounts with messaging encouraging people to "For once, Don't Do It," a … By Bobby McGill - … Nike has taken a stand against racism with a "Don't do it" campaign, a twist on its famous catch phrase, as protests against police brutality spread across the United States. An image from Nike's new short film titled "For Once, Don't Do It."
Titled ‘For Once, Don’t Do It’, the digital ad urges Americans to acknowledge the evil of racism. Let’s all be part of the change.” In his email, the Nike CEO said he felt compelled to address the injustices. The video continues the brand's willingness to enter into controversial social debates. Nike Says ‘For Once, Don’t Do It’ in Response to Racism Issue in America. The sneaker … that was released on May 29, 2020 in response to the national outcry against police brutality and racism. Nike released a video Friday night titled "For Once, Don't Do It."
The ad replaces Nike's standard "Just Do It" with a message that starts "For once, Don't Do it." Don't turn your back on racism.
Nike had subverted its iconic “Just Do It” slogan in response to the murder of George Floyd by police in Minneapolis on Monday. Created by Wieden+Kennedy, the ad inverts the meaning of Nike’s slogan.